Despite its position as the world’s largest diamond miner by volume, Alrosa is not a well-known name in the United States, the world’s largest diamond market. Rebecca Foerster, head of the company’s North American division, is on a mission to change that — and she says Alrosa’s sustainability initatives are key.
“Alrosa, as a pure-play mined diamond company, is one of the few companies that can, without question, guarantee the chain of custody and the provenance of the diamonds that they mine,” Foerster told Business Insider.
Alrosa is a publicly traded company whose majority shareholders are Russia’s federal and regional governments, but Foerster said that she’s not concerned with politics when it comes to the brand, given that the company’s mines in Siberia are among the world’s most sustainable. Continue Reading →