Shannon VanRaes is a Winnipeg-based journalist who covers agriculture and agribusiness.
It’s quite possibly the most cliché phrase heard in agricultural circles these days. Attend any producer meeting or commodity conference and you’ll hear an overpaid speaker urging farmers to “tell their story” in order to better engage urban audiences.
“City dwellers think milk comes from the grocery stores! Can you believe it! Urbanites don’t understand where food really comes from! Without us, cities would starve! You have a good story to tell! You just need to find common ground!”
But in between the go-to lines so often uttered in rural echo chambers, there is something less than genuine poking through, something that goes beyond city-mouse and country-mouse territory. Continue Reading →