Associated Press – VIRGINIA, Minn. — When Lourenco Goncalves took the helm as CEO of Cliffs Natural Resources in 2014, he inherited a ore boat’s load of a mess: billions in debt, a declining reputation and a rumblings that the century-plus-old company would go belly up in bankruptcy.
Check that. He didn’t inherit the mess. He took it over — in a hostile fashion — to willingly enact his vision for the company, spending millions of his money to, in his words during a 2018 interview, “put my money where my mouth is.”
In the six years since, Cleveland-Cliffs (the company reverted back to its original name in 2017) has shed those billions of dollars owed, helped lead the Iron Range out of a massive industry downturn in 2015 and is ready to open the company’s first hot-briquetted iron facility in Toledo, Ohio. Continue Reading →