“But I hate to tell you, our industry is one of the least trusted on the
planet. And unfortunately, it is a mainstream idea. You only have to take
a look at how mining is portrayed in the Avatar movie. What the heck?
And it makes me sad – or, depending on the day, mad.”
“And you know what, we need to use 21st century channels to communicate.
Today, who you are on social media is who you are to stakeholders.
That’s how they know us. So the culture we project online is incredibly important.”
“It is essential to make mining an attractive industry for the employees
we have now and those that we need to attract to thrive going forward.
The war for some of our talent is going to be fought with the likes
of Google, Facebook and other industries.”
**Check against delivery**
It’s great to be here in Melbourne to open IMARC. This is an important event, at an important time.
As an entire industry, we need to transform to stay relevant in the 21st century. There is absolutely no doubt about it, we have a long, proud history. But as we gather here today, we have a great chance to focus on our future.
Let’s open our minds to how we re-invent our industry, but before I say more let me acknowledge that we meet today on the lands of the traditional owners, the Wurundjeri people. Our industry works with Indigenous groups from the Pilbara to the far corners of Mongolia, and I would like to thank all of our
partners and Traditional Owners for making what we do possible. Continue Reading →
