Sudbury Dumped on the Slag Heap of History – Stan Sudol

Stan Sudol - Executive Speech Writer and Communications ConsultantThis article was originally published in the Sudbury Star –  Friday, February 6 , 2004

Sudbury should work extra hard to control its image

Ed Burtynsky is a very successful art photographer who, unfortunately for Sudbury, has become somewhat of a celebrity within the tiny Toronto media establishment. Why should the city be concerned? Mr. Burtynsky’s principal subject matter happens to be industrial environments and many of his photos were taken in the Sudbury region. In fact one particularly photo titled, Nickel Tailings #34, Sudbury, Ontario is not only on the cover of his new book, but is also being highlighted by the Art Gallery of Ontario (AGO) in their media promotions of his show.

 If you read last Saturday’s Globe and Mail, you would have seen a “full-page” advertisement for Mr. Burtynsky’s AGO show using a striking photo of a river of slag with denuded trees in the distance. The Globe and Mail is Canada’s most influential newspaper, read by the country’s corporate and political elite – the type of people who make decisions on where factories should be built and where significant government investments should be made.  

In the February issue of Toronto Life, journalist Gerald Hannon writes a lengthy profile on Ed Burtynsky’s work and eloquently describes that slag-dump photo as, “One image in particular has become almost iconic. Nickel Tailings #34, Sudbury, Ontario gives us a black and blistered landscape, a fragile line of trees huddling disconsolately in the background, the foreground dominated by a stream so crimson it is as if the earth has bled.”

Ed Burtynsky - Nickel Tailings # 34 Sudbury, Ontario

In a recent review in the Toronto Star, the country’s largest circulation paper, art critic Peter Goddard describes another Burtynksy photo titled #13, Inco Abandoned Mine Shaft, Crean Hill Mine, Sudbury, Ontario as “… that left a pool of lime-green water so toxic and yet so clear – and lovely to look at – that the vertical striations in the rock are reflected in the surface of the deadly pool.”

Taking a Beating

Sudbury’s public relations image is certainly taking a beating. In fact, many in my business might suggest that the past twenty-five years of trying to change the city’s image from a polluted, industrially ravaged moonscape into a transformed, regreened landscape has been dealt a mortal blow!

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Grasping at Lies – NGOs, Mining and the Truth – by Marilyn Scales

 Marilyn Scales is a field editor for the Canadian Mining Journal, Canada’s first mining publication. She is one of Canada’s most senior mining commentators. “A lie told often enough becomes the truth.” – Lenin Am I the only one who thinks there may be a conspiracy to defame BARRICK GOLD? The name of the Canadian …

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Mainstream Media Ignorance About Mining – Especially Waste Disposal – by Marilyn Scales

Marilyn Scales - Canadian Mining JournalMarilyn Scales is a field editor for the Canadian Mining Journal, Canada’s first mining publication. She is one of Canada’s most senior mining commentators.

I’ve let the daily press get under my skin again. Newspapers and the CBC are telling the public that mining companies are going to destroy pristine Canadian lakes by turning them into dump sites for toxic mine waste. Why does the popular press still think that everything coming from a mine operation is “toxic”? Has no one outside the mining industry ever heard of sub-aqueous deposition?

There are 16 projects for which mining companies have applied to use lakes as tailings repositories, claim the environmentalists. The list includes the following 15:

BRITISH COLUMBIA
– NORTHGATE MINERALS – Kemess North (Duncan Lake)
– SHERWOOD COPPER – Kutcho Creek (Andrea Creek)
– ADANAC MOLY – Ruby Creek (Ruby Creek)
– TASEKO MINES – Prosperity (Fish Lake)
– IMPERIAL METALS – Red Chris
– TERRANE METALS – Mount Milligan

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Why Do We Need a Mining Blog-Stan Sudol

The mining sector is a strategically vital industry, integral for the modern, prosperous lifestyles we are accustomed to in the West and for the hundreds of millions in China, India and other developing countries struggling to raise their standard of living.

Yet I still get the impression that many in the mainstream media, political circles and the general public view mining as a low-tech and polluting industry that is not welcomed in many regions.

I write a column on the mining sector examining corporate and government policies and challenges and have been continually surprised at the amount of misinformation about the industry, especially in newspapers and on television.

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