Over 60% of lab-grown diamonds are produced in China and India.
The natural diamond industry has been fueled by a glittering marketing strategy for decades, but is the sustainability of modern, lab-grown diamonds as clear-cut as consumers believe?
Since De Beers Group’s 1940s “a diamond is forever” advertising campaign, dubbed by Advertising Age as the “slogan of the 20th century” in 1999, the natural diamond industry exploded into a multi-billion-dollar industry and cemented itself into modern culture.