Victor Wansbrough served Canada’s metals mining industry with distinction for more than 20 years as the first full-time Managing Director of the Canadian Metal Mining Association (CMMA), the forerunner of the Mining Association of Canada. His appointment in early 1947 was a surprise, as he knew nothing about mining at a time when the industry faced serious challenges, notably a labor shortage and a gold mining industry in decline because of rising costs and a fixed gold price.
He worked cooperatively with governments to devise innovative solutions, which included recruiting displaced persons from post-war Europe to alleviate the labor shortage and creating subsidies to support and keep the beleaguered gold mining industry alive. The CMMA had 32 members when Wansbrough assumed full-time leadership, and had grown to represent 102 companies when he retired in 1968. During this period, Canadian mineral production rose from $502 million to $4.39 billion, including $3 billion from metal production.