http://www.miningweekly.com/page/americas-home
TORONTO (miningweekly.com) – Within living memory, mining was often a dirty, dangerous and toxic business. Health and safety was an afterthought in poorly-run operations, while waste and reclamation work was sometimes shoddy and, in extreme cases, simply disasters waiting to happen. Events like the 1966 Aberfan disaster in South Wales still resonate.
Today, modern techniques and the growing emphasis on sustainability and reclamation have revolutionised the mining industry. Health and safety is a primary concern, while companies now strive to establish corporate social responsibility (CSR) programmes and consult with those stakeholders affected by a project or operation.
More work still needs to be done and a minority of mining companies continue to make mistakes, some of them elementary. Opponents latch on to these errors, compounding the perception of an industry stuck in the past. At a company level, the damage done can be immense: from delays to project failure.
Mining companies are often wary of social media, forgetting that the platform can enable companies to highlight their objectives, clarify the real narrative of their actions and help stop the spread of supposition and rumour.