This brave New World of ours may be bringing the world-order architects down with the jitters, but no one is going to convince Mr. and Mrs. Job Public that it doesn’t have the gaudiest surface glitter they have ever seen.
Never before have so many automobiles been loaded down so heavily with so much nickel plating. The stores are filling up with nickel-plated tasters and electrical goods, nickel-plated furniture, nickel-plated utensils and fishing rods and gadgets of infinite assortment and complexity. And in tune with the glistening motif of the times, the merchandisers are lifting the faces of their store fronts and prettying them up with nickel plate, aluminum and chromium.
That’s just the first verse. Under the hood of your new car, in the works of your new radio, in the kitchen of your restaurant and under he concrete floor of your cellar, in airplanes and plows, in power plants and in nail files, in skyscrapers and in dental bridgework, there is more nickel hidden away than you can shake a stick at. Continue Reading →