http://www.fieldandstream.com/
There is nothing like a good anti-federal-government advertising campaign to rally support for, well, almost anything. In this time of Internal Revenue Service scandals and accusations that the Environmental Protection Agency has charged so-called “conservative” groups for Freedom of Information Act requests that they handed over to environmental groups for free, the time was ripe for a smart advertising professional to tap in to the zeitgeist and try, yet again, to sell a highly skeptical American public on the Pebble Project—a huge proposed gold and copper mine proposed by two foreign mining corporations to be built on public lands in the headwaters of Bristol Bay, Alaska.
On June 4, Northern Dynasty Minerals, Limited, a Vancouver, Canada-based corporation that owns 50 percent of the Pebble Project, ran an ad in the Washington Post and on various political websites that demands an end to what it calls EPA’s “black box bias” against the mine. The ad also claims that the EPA is manipulating public opinion and denying science in response the results of the EPA’s 14 month-long comprehensive Bristol Bay Watershed Assessment (BBWA) show that the Pebble Project does indeed threaten the greatest salmon fishery on earth (a $500 million industry annually) and the estimated 14,000 jobs that depend upon it, thus industrializing one of America’s wildest and most pristine expanses of public land, which would forever change the culture and economy of the 7,500 people, mostly Native Americans, who now call it home.
I’m not sure what the Canadian mining executives thought the report should have said. Perhaps that Pebble Project would build the first road, first power-generating facility, and first deep-water port in the region to open up mining on tens of thousands of acres of public land in the trackless headwaters of the Nushagak and Kvichak Rivers.