In her 16-year career in the mining industry, Renee Grogan has battled hostile environments, arduous work conditions, and the perception that women don’t belong at a mine site—let alone in a mining-company boardroom. But her biggest battle has only just begun: getting climate-conscious car buyers to care as much about how the metals going into their new electric-vehicle (EV) batteries are mined as they do about their carbon emissions.
“Consumers don’t generally know what their metal footprint looks like,” says Grogan, the co-founder and chief sustainability officer of California-based Impossible Mining, a battery-metal mining startup.