Why would anyone want to drop more than 800 pounds of expensive landscape blocks into a pickup bed from five feet in the air? Nobody in his or her right mind would allow a guy at the local building supply store to dump a load into a bed like that. We understand that’s not the point; like many nonsensical commercials nowadays — the point is that you could if you wanted to.
As it relates to the tiresome game of one-upmanship in pickup truck advertising, that kind of self-promotion (or attack promotion) seen in the latest Chevy Silverado commercial is likely to be around for a long time to come. And don’t get us wrong; we like healthy competition and testing and we want to see the results.
In fact, on a related note, it wasn’t that long ago that we had our first chance to drive the redesigned Honda Ridgeline.