JCK.com
After years of growth driven by retailers hooked on enormous margins, the lab-grown diamond market may be at an inflection point, says Paul Zimnisky, a diamond industry analyst who’s closely followed the lab-grown sector for more than a decade.
“I can definitely feel the narrative changing,” Zimnisky tells JCK. “There’s been this incessant narrative that lab-grown diamonds are God’s greatest gift. There’s nothing wrong with them, but I think the industry is putting itself in a difficult position given how heavily it’s promoting lab-grown.
A customer comes into a store looking to buy a diamond and in their mind it’s a mined diamond, but the salesperson tries to steer them to lab-grown.” Zimnisky says the fine jewelry category should remain dedicated to “materials that are rare and valuable.
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