INDIAN mining conglomerate Adani has launched a $1.4 million national advertising campaign in a bid to quash the myths that are plaguing the controversial Carmichael coal mine.
“This is Adani” kicked off today with the new branding to circulate across TV, radio, newspapers and digital sites. Adani Australia’s chief executive officer and Head of Country Jeyakumar Janakaraj said the campaign showed the “real Adani”.
“We will soon start the largest industrial project in Australia by an Indian company, an investment that will deliver 10,000 direct and indirect jobs, and an investment that will generate more than $40 billion in state and Federal taxes and royalties,” he said.
“We have bought the bulk coal port at Abbot Point, opened a regional headquarters in Townsville, started the technical designing of our 388-kilometre rail line, granted significant supply contracts for rail lines to Arrium and sleepers to Austrak, and awarded the mine construction and operation contract to Downer Mining.”
Mr Janakaraj said further contracts would be announced. “But this is just one part of Adani’s vision and plan for our future in this country,” he said. “That is why we are launching ‘This is Adani’ — to show Australia the real Adani and to share our vision and plan.
For the rest of this article: http://www.townsvillebulletin.com.au/news/this-is-adani/news-story/b6a37fa30fac07ef5a760e0be8355eb3