ONTARIO GOVERNMENT NEWS RELEASE: Marketing Ontario Mining Expertise To The World

March 6, 2012 1:00 PM

McGuinty Government Strengthening Mining Supply And Services Sector

Ontario is helping its mining supply and services sector expand into new international markets which is boosting the economy and creating jobs.

Through its Mining Supply and Services Export Assistance Program (MSSEAP), the Province is helping the sector market its innovative products and services to buyers from all over the world through an international marketing campaign.  A key component of this campaign is a new brand slogan – “Mining is at our Core” – that will help companies identify mining supplies and services made in Ontario. Support from MSSEAP has already helped secure more than $30 million in international sales and created new jobs for families.

Supporting a successful mining sector is part of the McGuinty government’s plan to create jobs and strengthen the province’s economy in the face of global economic uncertainty.

“Our mining supply and services sector continues to foster a strong global demand for its state-of-the-art equipment, ideas and services sector. By introducing international buyers to our mining sector, we are supporting the long-term sustainability and growth of the industry. As our government works to eliminate the deficit, the success of our mining sector remains paramount in creating new jobs and promoting a stronger economy.”

Rick Bartolucci
Minister of Northern Development and Mines

QUICK FACTS 

MSSEAP is a three-year program that is helping the mining supply and services sector expand into new international markets.
The marketing campaign is the most recent element of the MSSEAP initiative. Since its inception in 2010, MSSEAP has offered the mining supply and services sector expert marketing advice, export funding, access to international trade shows, and participation in international trade missions visiting Ontario.

Northern Ontario’s mining supply and services sector is comprised of more than 500 firms, employs over 23,000 northerners and has a total annual production value of $5.6 billion.

LEARN MORE

Read about the Mining Supply and Services Export Assistance Program.

Find out how the government provides trade and investment support in Northern Ontario.

CONTACTS

Adrian Kupesic
Minister’s Office
416-327-3723
 adrian.kupesic@ontario.ca

Devin Cranston
Trade, Investment and Strategic Sector Unit
705-564-7595
devin.cranston@ontario.ca