JCK Online.com
I’ve looked at tons of company pages about the eco-impact of lab-grown diamonds, and I’ve noticed one thing: Very few talk about the eco-impact of lab-grown diamonds. Instead, most of them talk about the eco-impact of mined diamonds and why lab-grown diamonds compare favorably.
Man-made diamond companies regularly call their product “eco-friendly” and “sustainable.” It’s now become a basic part of the lab-grown pitch, a way of letting consumers know they are not just getting a cheaper product but a meaningful one (though price remains the driver, most say). Reporters often print these claims, uncritically. And with concern about climate change clearly on the rise, that could prove a potent positioning.
Yet, these claims are rarely examined—and terminology is often extremely fuzzy. Charlotte Vallaeys of Consumer Reports notes that a term like “environmentally friendly” has no real definition and “could mean whatever the company wants it to mean.”