The Globe and Mail is Canada’s national newspaper with the second largest broadsheet circulation in the country. It has enormous impact and influence on Canada’s political and business elite as well as the rest of the country’s print, radio and television media.
Its rhetoric is crude, and its visuals derivative (of the artist Barbara Kruger), but EthicalOil.org’s campaign is an effective and overdue response to the grossly distorted slurs used by some environmental groups to attack the oil-sands industry in Alberta.
Former federal Conservative political staffer Alykhan Velshi is driving the campaign, which characterizes oil flowing from Venezuela, Saudi Arabia and Iran as “conflict oil” – a riff on conflict diamonds – that is used to prop up dictatorship, funds terrorism and results in persecution. In contrast, Canada’s “ethical oil” fuels democracy, funds peacekeeping and is an economic underpinning of a society that embraces tolerance, such as gay pride. As Mr. Velshi explains, “When people buy coffee, they want to buy fair-trade coffee. This is a similar sort of idea.”