http://canadianminingreview.typepad.com/canadian-mining-review/
To turn the industry’s negative image around, the mining industry needs to invest millions in new films
Canada’s latest contribution to popular culture, Justin Bieber, is bathing in positive publicity. His Twitter page tells 2.8 million followers, largely pre-teen girls, seemingly everything about him. And a music video of his song Baby has been viewed 171 million times on You Tube (as of June 1, 2010).
Not so with the mining industry. Mining publicity in today’s popular culture is exclusively negative, documenting the shenanigans that go on in the industry.
Two films about gold mining, for example, were screened recently in Toronto at the Canadian International Documentary Festival, more commonly known as the HotDocs Festival. One was the world premiere of The Devil Operation directed and produced by Stephanie Boyd.