The Globe and Mail is Canada’s national newspaper with the second largest broadsheet circulation in the country. It has enormous influence on Canada’s political and business elite.
Henry Jenkins is Provost’s Professor of communication, journalism and cinematic arts at the University of Southern California and the author of Fans, Bloggers and Gamers: Exploring Participatory Culture.
Five Palestinian, Israeli and international activists painted themselves blue to resemble the Na’vi from James Cameron’s blockbuster Avatar in February, and marched through the occupied village of Bil’in. The Israeli military used tear gas and sound bombs on the azure-skinned protesters, who wore traditional kaffiyehs with their Na’vi tails and pointy ears.
The camcorder footage of the incident was juxtaposed with borrowed shots from the film and circulated on YouTube. We hear the movie characters proclaim: “We will show the Sky People that they cannot take whatever they want! This, this is our land!”
The event is a reminder of how people around the world are mobilizing icons and myths from popular culture as resources for political speech, which we can call “Avatar activism.” Even relatively apolitical critics for local newspapers recognized that Avatar spoke to contemporary political concerns.