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TransCanada Corp. is cutting its ties with Edelman, the United States-based public relations firm that recommended using aggressive tactics to win public support for its proposed Energy East pipeline project.
Good on TransCanada for choosing to have a “respectful conversation” instead. The $12-billion project to transport Alberta oil to Canada’s East Coast stands on its own merit without having to manipulate public opinion.
The U.S. firm had recommended using third parties to attack the pipeline’s opponents, by creating “an echo chamber of aligned voices.”
Greenpeace, which publicized the leaked documents last week, said they involved “secret public relations and a ‘grassroots advocacy’ strategy by TransCanada to put pressure on politicians and critics of their Energy East pipeline proposal – tactics similar to those employed by the oil industry in the U.S. to attack environmental advocates.” It accused TransCanada of “dirty tricks.”
On Thursday, TransCanada said it never took Edelman’s recommendations and is ending its association with the firm at the end of December because the controversy has become a distraction, particularly in Quebec.