Established in 1931, GIA is the world’s foremost authority on diamonds, coloured stones and pearls. A public benefit, non-profit institute, GIA is the leading source of knowledge, standards and education in gems and jewellery.
In late November 2014, Gemfields unveiled a 40.23 ct ruby it had just unearthed from its Montepuez ruby deposit in Mozambique. The discovery made headlines, the kind usually reserved for large diamonds.
Indeed, when Gemfields’ CEO Ian Harebottle speaks about the colored gemstone industry, the word “potential” comes up in just about every sentence. He believes that colored gemstones’ share of luxury goods sales could increase greatly around the world—potentially rivaling diamonds—if jewelry manufacturers and retailers could count on regular supplies, stable pricing, consistent grading, and increased marketing support. He has set his company’s goals on doing just that.
Gemfields faces a tall order in catching up to diamonds. Sales of gemstones remain a small fraction of diamond sales worldwide. In the US, they represent about 8% of jewelry store sales by value, according to the 2014 Jewelers of America’s Cost of Doing Business Survey.