The anti-coal protest outside Morgan Stanley’s 42-story tower in New York attracted only three people—four if you count the infant one of them happened to be baby-sitting.
The few bankers who walked outside to meet restaurant deliverymen appeared to barely notice as the activists sang, “Go tell it on the mountain. Your bank poisons us.” It was all over in 15 minutes.
The Nov. 19 demonstration hardly seemed like the kind of thing that would lead an investment banking behemoth to stop putting money into fossil fuels. But the movement that sponsored it is getting results.