This article was provided by the Ontario Mining Association (OMA), an organization that was established in 1920 to represent the mining industry of the province.
Ontario Mining Association member St Andrew Goldfields (SAS) has taken a fresh approach to help promote the So You Think You Know Mining high school video competition. The gold producer has spread the word through internal communications and on-line social media offering high school aged children of its employees an opportunity to win extra cash prizes by entering a video on the benefits of mining.
Any video produced by children of SAS employees will be entered into a random draw for a $500 prize. Students are requested to show proof of entry in the SYTYKM competition and submit a copy of their video to the company by March 31, 2012. The deadline for the fourth annual SYTYKM competition itself is March 15, 2012.
In the true spirit of SYTYKM, SAS is employing video and a social media platform that is popular with young people to support the OMA’s high school video competition. You can see a promotional video on YouTube featuring Geoff Ramey, Human Resources Director at SAS. You can also check out the OMA’s YouTube channel, which is used to support SYTYKM and to share messages in these videos with a wider audience.