The National Post is Canada’s second largest national paper.
Local media magnate David Black picked up the phone and called reporters himself, suggesting they meet him Friday morning at a downtown hotel. He had something to share about a new business venture. Something huge. “And it’s not a media deal,” he said.
Which was curious, because Mr. Black publishes newspapers, more than 150 of them, in Canada and the United States. That’s all he does. Black Press Group Ltd., his private, Victoria-based company, has revenues of some $500-million a year. Newspapers have made him a very wealthy man.
But Mr. Black wants to expand his horizons and buttress his legacy. Hence his shock announcement Friday: He plans to build the “cleanest oil refinery ever built in the world,” on B.C.’s West Coast. A $13-billion behemoth, built expressly to refine every drop of heavy Alberta crude oil squeezed from Enbridge Inc.’s proposed Northern Gateway pipeline.
It’s an audacious scheme. Visionary, perhaps. And likely doomed to fail. “I just don’t think the pipeline is going to get built in the first place,” said Eric Nuttall, energy portfolio manger with Sprott Asset Management in Toronto.