If anything is to be learned from the Model 3 hysteria, it’s that Tesla is now a religion, and Elon Musk is its unquestioned messiah
Like seemingly everyone else on the planet, I tuned in to Tesla’s online launch of the Model 3. I watched with appreciation as Elon Musk worked his showmanship and was nothing short of gobsmacked with the stories of loyalists lining up just for the right to buy a car. It was unprecedented. It was incredible. It might have even been uplifting.
It was also, for those of us who trumpet reason over emotion, a little disturbing. Lining up for three days to buy a car? Seriously? For a car you might not take delivery of for four years? Continue Reading →