PARIS (Reuters) – French uranium mining and nuclear fuel group Areva rebranded itself as Orano on Tuesday, closing the book on a years-long restructuring but still facing an uncertain future, with uranium prices at decade lows and the nuclear industry in the doldrums.
Chief Executive Philippe Knoche said a new name and logo were necessary to start another chapter in the history of the state-owned company, which was split in two and recapitalized in 2017 after years of losses wiped out its equity.
“We had to change our name – we are a new company with a different perimeter, focused on the fuel cycle,” Knoche said at a presentation of the new brand.