The National Post is Canada’s second largest national paper. This column was originally published in the Financial Post Magazine on December 1, 2009.
Economic shifts and recession have brought innovation cluster theory to the forefront. Will it deliver? Entrepreneurs, venture capitalists and governments are saying, ‘yes’
It was the little conference that could.
On a cloudy day this past June, a tight group of technology nerds met in Stratford, Ont., to discuss their ambitious new digital media plan. What started as a small meeting of minds mushroomed to 1,000 delegates as momentum gathered. “It surprised us, it snowballed,” organizer Tom Jenkins, executive chairman and chief strategy officer of Kitchener-Waterloo, Ont.-based Open Text Corp., would later comment. Whether motivated by fear over where the economic crisis was taking the country, or simply the chance to hobnob with Canada’s top innovation executives like Michael Lazaridis, president and co-chief executive officer of Research in Motion, the conference ended on a high with a proclamation from above: the gurus — Jenkins and Lazaridis — decreed that this pastoral town (known mostly for its annual Shakespeare festival) would be transformed into Canada’s new digital media centre. Just as they had built nearby Kitchener-Waterloo into a vibrant hub for information and communication (ICT) technologies, they now planned to reshape Stratford, starting with the construction of the proposed Stratford Institute, a digital media innovation centre to be housed at the University of Waterloo.
It was as if the local dream team were channelling fiction by positing: “If we build it, they will come.” Only in this case the “they” are entrepreneurs, and the “field of dreams” a vibrant new industry to help drive the faltering economy in southern Ontario. Even the chosen leader of the project, Ian Wilson, a 66-year old retired librarian and archivist who has never written a line of code, is an unlikely saviour. But he has a vision that the new technology push into interactive digital media will be driven by creativity not just algebra. “[Firms like Open Text] know that the future means they need employees that have both the creativity of an artist and the knowledge of technology,” says Wilson, the former chief librarian and archivist of Canada, who embraced a Sisyphean task of digitizing all national publications.
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