The Toronto Star has the largest circulation in Canada. The paper has an enormous impact on federal and Ontario politics as well as shaping public opinion.
OTTAWA — Canadian Press – The Conservative government is spending $40 million this year to advertise Canada’s natural resource sector — principally oil and gas — at home and abroad.
Natural Resources Minister Joe Oliver revealed the figure Wednesday as his department seeks another $12.9 million to augment an international campaign designed to portray Canada as a stable and environmentally responsible source of energy.
That will bring NRCan’s 2013-14 ad budget to about $40 million — $24 million for advertising abroad and $16.5 million for the domestic market.
“The government has a responsibility to provide Canadians with facts to assist them in making informed decisions,” Oliver, under opposition questioning, told a Commons committee.