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NEW DELHI — In the glinting showroom of the Gem Palace in the city of Jaipur, Sanjay Kasliwal surveys his family business: strings of rubies, pearls the size of grapes, collars of emeralds and, everywhere, bright yellow gold.
The Gem Palace has supplied princes, prime ministers, socialites and no small number of families preparing for weddings, for hundreds of years. But in the past decade, the price of gold has surged to unprecedented heights – fetching close to $1,700 (U.S.) an ounce on Wednesday. Yet Mr. Kasliwal’s business has not faltered.
“People have a budget, but they’ll still put it in gold,” the jeweller said. “If the price goes up, they buy 490 grams instead of 500 grams, that’s all. The Indian hunger for gold, you can’t change that.”
That hunger for gold has also warped the country’s economy. The Indian government is growing increasingly alarmed about a current account deficit in the July-to-September quarter that accounted for a record 5.4 per cent of gross domestic product. This week it raised taxes on gold imports in an attempt to curb a shopping habit that goes back centuries.
That will be no easy task. Gold purchases make a lot of sense for Indians. Inflation has run at or near 10 per cent annually, while the best rate on a savings product from a bank returns 8 per cent. The stock market has had returns far below that in recent years.