Lisa Wright is a business reporter with the Toronto Star, which has the largest circulation in Canada. The paper has an enormous impact on Canada’s federal and provincial politics as well as shaping public opinion. This article was originally published May 21, 2011.
Stan Sudol, a communications consultant and mining industry blogger,
recommends that the Canadian government establish a fact-finding mission,
headed by a respected, retired, non-partisan individual, to go to Tanzania
“to shed light on this incident. It’s the only way to get credibility back to
the Canadian mining sector. No one is going to believe any report coming
from Barrick or the Tanzanian government,” he says. (Toronto Star, May 21, 2011)
Two words instantly come to mind in cynical business circles when a tragedy occurs under a big company’s watch: damage control. Barrick Gold Corp. landed in a firestorm of controversy last week when seven villagers were gunned down and a dozen more were injured in a brutal clash at its troubled North Mara mine in Tanzania, run by its African Barrick Gold division.
Though Barrick spun off its higher-cost African assets last year to the newly-created London-based firm, the Toronto bullion behemoth remains the majority owner.
And since Barrick’s name is literally on it, the Toronto headquarters is forced to wear — and ultimately repair — the hit to its global brand, and it won’t be easy, say industry watchers and public relations experts.