The National Post is Canada’s second largest national paper.
OTTAWA – Enbridge Inc. made a mounting public relations disaster worse this week by not immediately accepting blame in its official statement issued after an outspoken U.S. regulator compared one of Canada’s energy giants to the “Keystone Kops” due to Enbridge’s bungled response to a massive pipeline spill in Michigan, experts say.
National Transportation Safety Board chairwoman Debbie Hersman’s scathing assessment of Enbridge’s 2010 spill response has also raised questions over whether Prime Minister Stephen Harper needs to distance his government from Enbridge’s proposed $5.5-billion oil sands pipeline megaproject from Alberta to the B.C. coast.
Enbridge’s Pat Daniel, voted the 2011 Canadian chief executive of the year by the consulting firm Caldwell Partners, said in his initial formal response that company personnel “were trying to do the right thing” but encountered “a series of unfortunate events and circumstances [that] resulted in an outcome no one wanted.”
There was no apology or acknowledgement of wrongdoing in the release, though a company official said Mr. Daniel – who was not made available for an interview with Postmedia News – apologized when speaking to reporters in Washington, D.C., after the NTSB event.