State of the City address highlights economy, challenges
Without a doubt, Sudbury is booming. That was the main message Mayor Marianne Matichuk delivered during her State of the City address, June 21.
But even as the city’s economy is flourishing, skilled labour shortages abound as companies compete to attract workers. The problem for Sudbury, the mayor said in her speech at the Caruso Club, is the city’s image, which, according to Matichuk, isn’t good.
The “stereotypical ideas” of the city are apparently impacting companies’ abilities to attract workers here. “People still think of moonscape, pollution and low-tech mining,” she said. “They still think we have no culture except Sudbury Saturday Night drinking and bingo.”
One of council’s top priorities, Matichuk said, was to change that image. This will be achieved through improved communications and marketing, the redesigned tourism website, and soon-to-be-redesigned economic development sites. She also encouraged all Sudburians to be “ambassadors” for the city.