Globe and Mail is Canada’s national newspaper with the second largest broadsheet circulation in the country. It has enormous influence on Canada’s political and business elite.
Tzeporah Berman is the author of This Crazy Time: Living Our Environmental Challenge.
“Mommy, did you hear the news? They fixed the oil sands.” My nine-year-old son explained to me over dinner the other day what he’d seen on TV: “There are nice people who have fixed it and they’ve figured everything out so that all the nature is fine because after they get the oil they pat dirt back on and plant flowers and trees. Even the butterflies have come back.”
In the past year, the oil sands industry has spent hundreds of millions of dollars on advertising to convince Canadians that the world’s single largest industrial development and the fastest growing source of Canada’s global warming pollution is being “fixed.” This advertising blitz has been reinforced by our federal government’s taxpayer-funded advertising campaign and, recently, by former Suncor CEO Rick George’s highly publicized book tour.
We all want to believe it’s possible to just “fix it.” Unfortunately, slick ads claiming a cure for the environment offer nothing but a false sense of security for Canadians. In reality, little has changed on the ground.
We keep hearing that the damaged land is being reclaimed, that we’re going to make a lake district out of toxic sludge pits known as tailings ponds. A wetland-dominated forest out of old mines.