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OTTAWA – The federal Conservatives hope to counter “intense and sustained public relations campaigns” against Alberta’s oilsands with a $24-million international advertising blitz.
The two-year ad campaign will target political and business leaders, as well as media organizations and domestic political advocates in the United States, Europe and Asia. According to a request for proposals issued by Natural Resources Canada, the government believes domestic and international campaigns against the oilsands are partly to blame for proposed regulations that “unfairly target the oil sands” in the U.S. and Europe.
The document specifically references California’s Low Carbon Fuel Standard, Section 526 of the U.S. Energy Independence and Security Act, and Europe’s Fuel Quality Directive as proposals based on “preconceived notions about the oil sands that are not supported by science.”
“Canada has been, and continues to be, the target of intense and sustained public relations campaigns by domestic and international organizations, criticizing our domestic natural resource development policies and companies engaged in resource developments,” the NRCan document reads.