Sudbury Area Mining Supply and Service Association (SAMSSA) is undergoing some major changes to broaden their reach. Among those changes will be a complete name change and new outreach strategy.
The mining service sector in Northern Ontario isn’t just about Sudbury, anymore, so it is making major changes to position itself as the unified voice for the whole of Northern Ontario.
“We want to be a pan-Northern Ontario association,” said Paul Bradette, director of business development. “The board had discussed this with members last September and approved a growth strategy.” He added the acronym has diminished, adding most people wouldn’t know what it stood for.
The aim is to have at least one member from all five cities in the north, Timmins, Sault Ste. Marie, North Bay, Sudbury and Thunder Bay and a director for each city. They have increased membership overall in all those communities, Bradette said.
The other part of the strategy is to have a global outreach re-branding assignment. The board recently approved a request for proposals to consulting firms. Whoever wins it will take on the mandate to help expand into all the mining jurisdictions.