How to flog glitter to the young and affluent: A De Beers special report – by Greg Klein (Resource Clips – September 14, 2018)

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Last year’s global market for diamond-encrusted jewelry rose 2.2% to a new high of $82 billion, largely due to the planet’s most populous age groups, says the world’s largest purveyor of the bling. But as “consumer power” shifts from elderly Boomers and middle-aged Generation X to Millennials and Gen Z, manufacturers and retailers must meet a new set of consumer expectations, De Beers’ Diamond Insight Report warns.

Americans again demonstrated the largest demand for diamond jewelry, splurging $43 billion, up 4.2% from the previous year’s $41 billion extravagance in a market that’s expected to show steady growth.

Looking at diamonds’ pre-jewelry market, rough sales to cutting and polishing facilities rose 2% to $16.6 billion. De Beers claimed 34% of the total, down from its 2016 portion of 37%. Alrosa’s share came to 25%, compared with 27% the previous year. This year’s H1 sales to cutting centres, however, have surpassed the same period in 2017.

Last year’s global production climbed 15% in value to $17.5 billion and 14% in volume to 164 million carats. De Beers took credit for the largest increase of 6.1 million carats, followed by Rio Tinto NYSE:RIO with 3.7 million and Alrosa with 2.3 million carats. The top three diamond mining countries remained Russia, Botswana and Canada.

Forecasts see this year’s global production slipping “due largely to Alrosa’s suspension of operations at the Mir mine and Rio Tinto’s guided fall in production at its operations. Looking further ahead, production is expected to continue falling as new projects and expansions fail to replace lost output from closing mines.

For the rest of this article: http://resourceclips.com/2018/09/14/how-to-flog-glitter-to-the-young-and-affluent-a-de-beers-special-report/

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