World’s largest miner BHP Billiton (ASX, NYSE:BHP) (LON:BLT) is rolling out the second phase of a $10 million rebranding campaign launched last year, which may see it become dropping “Billiton” from its name an attempt to emphasize its Australian roots.
Documents released Tuesday to the Australian Securities Exchange, show the miner will ask shareholders at the annual meeting in October to vote to rename the company as BHP Group.
The rebranding, the first since BHP used the late actor Bill Hunter 30 years ago in its “Big Australian” promotion, can also be seen as an effort to regain public trust after the damage to the firm’s image caused by the November 2015 dam burst at its Samarco joint-venture in Brazil.
It also coincides with chief executive Andrew Mackenzie’s receiving a $100,000 pay rise in the last financial year, but missing out on a significantly higher increase due to two fatalities and lower than targeted production of coal, iron ore and copper
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