Money’s appeal couldn’t be more obvious, yet coins specifically bring to mind values intrinsic, speculative or esthetic. By no means neglecting the first two, the Royal Canadian Mint has been emphasizing the third, and in ways increasingly innovative. Issuing over 200 such products each year, its “coins” have become more and more exotic. That shows in two recent releases, which can be said to source their materials from the end of the Earth and beyond.
“As a commercial Crown corporation, we don’t rely on any taxpayer funding to finance our operations,” explains communications officer Alex Reeves. “So we need to finance ourselves and that has led us to a number of competitive fields, collector coins being one, bullion being a big part of it as well, and foreign circulating coins also.”
Although this year’s Q1 results suggest more modest gains, the Mint reported a 2017 consolidated profit of $36.1 million, up from $24.5 million the previous year and buoyed partly by Canada 150 collectibles. Ottawa raked in $93.2 million in dividends last year.
While the Bank of Canada prints paper money, the Mint strikes currency coins for Canada as well as countries on every continent. Its bullion, especially the one-ounce Maple Leaf gold coin, is sought after by the world’s speculators and hoarders, as well as collectors.
But can the Mint’s increasingly creative collectibles still be considered coinage? Yes, according to Reeves. “They are coins by definition as legal tender, having a denomination and identifying country of origin,” he points out. That doesn’t mean they can’t be innovative. “Collectors come to us from all over the world so innovation helps us stand out in a crowded marketplace. We use it to get people’s attention and increase the appeal of our products.”
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