‘Something forward-thinking, with the promise of innovation’: PotashCorp, Agrium to merge as Nutrien – by Alex MacPherson (Saskatoon StarPhoenix – June 21, 2017)

http://thestarphoenix.com/

A process engineer from Ohio and business manager from Texas came up with the ideas that inspired Nutrien Inc., the name of the new company that will be formed in the planned merge of Potash Corp. of Saskatchewan Inc. and Agrium Inc. later this year.

Announced Wednesday, almost 10 months after the companies confirmed that a US$26-billion deal was in the works, the name emerged from a massive contest that resulted in employees from the two companies submitting more than 4,000 ideas.

“Quite literally, the list of names went from ‘Abundantly’ to ‘Zon Terra,’” PotashCorp spokesman Randy Burton said, adding that most of the suggestions — from the Latin “Fertilis” to the Greek “Auxesia” — reflected the combined companies’ businesses.

The final choice of Nutrien — which comes with the tagline “Feeding the future” — capture that “the company’s business will be about helping growers be more productive to meet the challenge of feeding a growing world,” Burton said.

“We were looking for a name that would summarize our role in helping farmers produce better yields. Something that would connect back to soil and nature. Something forward-thinking, with the promise of innovation.”

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