Sudbury experiment heads to London – by Mary Katherine Keown (Sudbury Star – June 27, 2016)

Get your geek on with Mayor Brian Bigger and the folks from SNOLAB, as they enchant a whole new continent with an exhibit of the orb’s great achievements.

Bigger is heading to London, England, on Tuesday with his chief of staff, Melissa Zanette, as well as Ian Wood, head of the Greater Sudbury Development Corporation, to sell Sudbury to a global audience and to launch a SNOLAB exhibition at Canada House, the country’s high commission in the United Kingdom. The exhibit, coincidentally, opens on July 1.

“I really believe it’s a fantastic opportunity to advocate for our city and to promote economic development, and to represent our city,” Bigger said. “There’s a lot of focus on our city through the scientific community for Arthur McDonald’s Nobel Prize in physics and so this is SNOLAB’s opportunity to present Sudbury and all the scientific work that’s been done there.”

McDonald, a professor emeritus at Queen’s University in Kingston and a regular at SNOLAB, won the 2015 Nobel Prize for physics for his work with neutrinos. In April, he visited the set of The Big Bang Theory, where he sat in on a taping of the show and was the Geek of the Week.

The city has given $25,000 to SNOLAB to set up the exhibition, which will celebrate McDonald’s Nobel prize-winning research. But the exhibit was actually built by Science North staff members. London also plays host July 3-9 to Neutrino 2016, an international physics conference that 700 of the brightest brains on this planet will attend.

“Top physicists will be at this conference,” Bigger said. “It’s so amazing that Sudbury is distinguished for having SNOLAB and this type of work occurring here in Sudbury. So there’s an opportunity to elevate the profile of SNOLAB and support Arthur McDonald.”

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