If anything is to be learned from the Model 3 hysteria, it’s that Tesla is now a religion, and Elon Musk is its unquestioned messiah
Like seemingly everyone else on the planet, I tuned in to Tesla’s online launch of the Model 3. I watched with appreciation as Elon Musk worked his showmanship and was nothing short of gobsmacked with the stories of loyalists lining up just for the right to buy a car. It was unprecedented. It was incredible. It might have even been uplifting.
It was also, for those of us who trumpet reason over emotion, a little disturbing. Lining up for three days to buy a car? Seriously? For a car you might not take delivery of for four years?
While others saw “a reinvigorated future for electric vehicles” and the long-predicted move to profitability for Tesla, what I saw, at least judging by the blissed-out visages of the show’s attendees, was a Creflo A. Dollar revival meeting — “Hallelujah, glory be to God” — giving thanks to the 200,000 acolytes he beseeched to buy him a private jet.
Mr. Musk certainly wasn’t shy about passing the “basket” around, fairly glowing in the reports, at the time, that almost 150,000 — now closer to 276,000 — had ponied up their $1,000 (all figures USD) alms, er, deposits for the right to buy a Model 3 at some undisclosed point in the future.
What disturbed me most — but seemed to impress everyone else in the media, however — is that 115,000 of those true believers ponied up their offerings without the slightest bit of knowledge about what they were buying, such was their faith.
For the rest of this article, click here: http://driving.ca/tesla/model-s/auto-news/news/motor-mouth-why-im-not-drinking-the-tesla-kool-aid-just-yet