Lights, camera, action: Let Season Five of Ontario Mining Association’s SYTYKM begin


This article was provided by the Ontario Mining Association (OMA), an organization that was established in 1920 to represent the mining industry of the province.

So You Think You Know Mining (SYTYKM)

The Ontario Mining Association has launched season five of its province-wide high school video competition So You Think You Know Mining. Every year, this contest has grown in interest, in the number of entries and in prizes. This year is no exception. Available prize money for season five is $36,500, up from $33,500 last year.

The award for the Best Overall video is $5,000 and most other Oscar-type award categories carry $2,500 cash prizes for winners. “We strive to make SYTYKM interesting and innovative every year,” said OMA President Chris Hodgson. “The SYTYKM award prizes are like scholarships and we have been gratified at how past winners have utilized their prizes to help finance their post-secondary education and in some cases film and arts careers. We want to enable, inspire and engage the opinion makers and story tellers of tomorrow.”

The deadline for submitting two to three minute videos – or a 30-second commercial – on the benefits of mining is midnight Wednesday, March 20, 2013. To be eligible for the Early Bird prize of $500 entries need to be received by midnight Wednesday, March 6, 2013. The timetable leads up to Wednesday, June 5, 2013 and the SYTYKM awards gala at the Royal Ontario Museum in Toronto.

Public voting for the People’s Choice Award will take place between April 8 and May 31, while the OMA Academy Award will be voted on by OMA member company representatives from April 8 to May 10. Joining our distinguished judging panel this year are John Coulbourn, theatre, film and arts critic, and Katarina Gligorijevic, creative consultant at REEL Canada.
The other SYTYKM judges are Jessica Grillanda from Cambrian College, Christina Blizzard from SUN Media, James Cullingham from Seneca College, Joanne Kearney from Smithcom and Peter Fuchs from Xstrata Nickel.

SYTYKM is supported by comprehensive web-based resources and a social media network that includes Twitter, Facebook, YouTube and Pinterest. Contest details, video upload instructions, production ideas and past winning entries are all available on the OMA website at

The OMA website has been upgraded recently to improve its functionality and freshen up its look. The redesign process is continuing and you will soon notice additional changes on the SYTYKM pages. Along with a more contemporary appearance, expect much faster video streaming and other improvements that will enhance your experience as a site visitor, SYTYKM contestant, People’s Choice voter or member of the video evaluation team.

While these exciting changes are pending, the site is fully functional and ready to receive your videos. Entries can be submitted by individuals, or teams. The SYTYKM judges will be looking for fresh approaches, originality and a journalistic take on videos. The theme for entries is intentionally broad to allow contestants to fully unleash their creativity.

Current mining stories in the mainstream media and the OMA e-News list may help provide some ideas. Modern mining is a leader in technology and environmental innovation as well as being a producer of ingredients needed to build a greener and more sustainable economy.

The OMA seeks feedback from students, educators, judges, sponsors and others involved in SYTYKM in order to keep making it better. One survey respondent from last year said “SYTYKM is really one of the best contests for any Ontario student to get involved in and even if they don’t win, they’ll learn about what they need to do in the future to effectively deliver a strong message about not just mining but anything that is close to them.” We would love to hear what you think. Please post your comments on the SYTYKM blog or write to us directly.

From a modest start in October 2008 and 23 entries originating mostly in Southern Ontario, the competition has grown to attract 139 solid entries from across the province. We look forward to receiving more exciting and imaginative video productions by March 20, 2013. Good luck to all contestants. We will see some of you walking down the red carpet at the ROM on Wednesday, June 5, 2013 to accept your Oscar-style trophy – and cheque.